Chase Jarvis just dove into a question that I think most people in any profession whether it be table tennis or photography want to know, “how do I make it in this profession?” Like he says I want it to be some magical answer, or a certain rep or agency but it is your work, your art, your mastered skill that does most of the talking. Here you go:
“I recently synthesized — stumbled upon, really — a great response to a question I’ve been asked at least 10,000 times. It’s a simple question on the surface, but I’ve always seen the answer to be so complex. Until now.
Q: “Chase, how do I ‘make it’ as a photographer?”
Prior to today, I either tried to respond with some enthusiastic bullet points about passion, creativity, and hard work; or I lamented that I didn’t have a good answer; or replied with a)”I don’t know, but I’ll call you when I get there”; OR b)”Call me on my cell at 3am on a Saturday night when I’m 5,000 miles from home – I’ll be awake working and I’ll tell you then.”
Obviously all these answers lack something. From here on out, however, I’ll be excited to steer that broad question to this two-part answer:
1. Be Undeniably Good. Last year, in an interview with Charlie Rose, the famous comedian Steve Martin gave this advice to anyone trying to make it in any field:
Be undeniably good. When people ask me how do you make it in show business or whatever, what I always tell them and nobody ever takes note of it ‘cuz it’s not the answer they wanted to hear — what they want to hear is here’s how you get an agent, here’s how you write a script, here’s how you do this — but I always say, “Be so good they can’t ignore you.” If somebody’s thinking, “How can I be really good?”, people are going to come to you. It’s much easier doing it that way than going to cocktail parties.
Part 2 of this answer and a link to a great video after the jump. Hit ‘continue reading’ below.
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It hit me like a ton of bricks. It’s simple, but profound and unarguably true. And in case someone responds to that suggestion with, “Ya, but how do I get to be so good that people can’t ignore what I’m doing?”, then I’ll drop part 2, complements of Malcolm Gladwell:
2. Dedicate at least 10,000 hours to whatever it is you’re looking to master. In his enlightening talk at the 2008 AIGA Business Design Conference, about innovation and misconceptions regarding what it takes to become a success, Gladwell discussed this concept from his new book Outliers: The Story of Success. “Genius and creativity don’t necessarily spring forth unbidden, they require time and support to experiment, try and even fail.” I found his talk really entertaining, and I’d imagine you might too.
What’s fun about photography, of course, is that anyone can pick up a camera these days and make great pictures, straight outta the gate. No brainer, really accessible, relatively little effort, nice pictures. I love that about photography – it’s why everyone has a camera these days. The technology is really wonderful.
But, if you want to “make it”, whatever that means, I think you need to start by being undeniably good. And if you can’t intuit how to be undeniably good, then start by dedicating 10,000 hours to it. That will get you where you want to be.”
As I continue to pursue and engage into this profession this question continually comes up for me but typically more along the lines of “what am I doing wrong?” To be honest I think I have about 7,000 more hours to go in order to meet that 10,000 hour masters benchmark and I really look forward to getting there. In these last few years of continual practice, success and failure, I have learned a ton and the camera continually becomes more an extension of me and as this happens it seems like more professional opportunities continue to arise with every new hour of practice.

I read an interview with Malcolm Gladwell on goodreads.com on that very topic last Friday, was chatting with a friend about it on Saturday (and linked to the interview on tumblr: http://moes.tumblr.com/post/63382178/the-thing-that-all-these-successful-people-share) and then on Sunday read Chase’s post, and today yours. I need to keep burning more hours with the camera.
I tend to find a hobby and then get bored and find another, but this is a good reminder to keep at it. And to find good time to go out with you and others and really push each other onward.
I like that these two steps really are true. One place that has really been keeping me inspired is smugmug’s sister site dgrin.com. If you haven’t checked it out already, you definitely should. They have a forum for contests and challenges, were they post topics to shoot to every 2 weeks, top photos (as voted on by peers) receive a small prize. I can’t seem to figure out how to link it in the comments section, but here is the address.
http://www.dgrin.com/forumdisplay.php?f=7
They are called the “Digital Sharp Shooters” or DSS challenges and the most recent round is #14 “Still Life (Straight out of the Camera).”
Oh, by the way, I have been poking my head around here and your website to see what you have been up to and I really enjoy your stuff. I am bummed I didn’t make it to your galley.
Miles McKee
(We met at the Reel Rock Film Tour on campus)